Where Eco-Friendly Meets Comfort
With roots in Asia, GreenTree found the need in the United States for a lower cost franchise platform that provided fuller price franchise services with green initiatives. In 2015, they opened their first U.S. hotel in Phoenix, Arizona and have quickly grown over the past few years. Each hotel embraces the area and culture that it is in which sets them apart from other franchised brands. Your hotel in Los Angeles is going to have a completely different vibe than your hotel in Kansas. Amanda Saye, Vice President of Franchise Operations at GreenTree states, "We are bringing common sense back into the hotel business by individualizing each franchise to fit the market that it is in, and I believe that has played a major role in GreenTree's success."
With plans to continuously grow, GreenTree envisions reaching that growth plan by differentiating themselves and providing value to the owner with the correct PMS technology. In an industry with a lot of turnover, things need to be consistently nurtured. Saye expressed, "Having strong relationships with our franchise owners and our PMS system is important so we can help each other out and continue to create these successful hotels." So, when looking for the right PMS, they searched for a company that would value the relationship and be responsive to their needs. Saye explained, "To grow and scale with the brand was a big factor and that is why we chose SkyTouch. It is similar in an entrepreneurial sense like GreenTree and we like that." Saye goes on to say, "We also wanted a great product that was quick to respond if we needed them and the support at SkyTouch does just that."
Since being with SkyTouch, GreenTree's efficiencies have greatly increased overall. The intuitive system has been beneficial in reducing training time and costs for front desk staff and hotel GM's. The ability to start managing quickly is what sets SkyTouch apart from the rest. With continuous integrations and enhancements being added, the SkyTouch Hotel Operations Platform is quickly growing to stay ahead of technology trends which has been beneficial to GreenTree and their rapid growth.
With more and more hotel brands marketing towards specific segments tailored to everyone's likes and hobbies, GreenTree has been finding success by differentiating themselves through their green initiatives and regional segmentation. Saye expresses, "When you do the market research, it still remains that what people care the most about are clean rooms and a friendly environment, but segmentation is definitely important in creating that environment." Some key challenges that come with this notion are varying customer needs. There are guests that enjoy as much human interaction as they can get and then there are guests that would rather have everything be electronic with little to no human interaction. The challenge for the hotel is to have a staff that is knowledgeable to both ends of the spectrum and to have the correct integrations and technology to exceed any customers experience during their hotel stay. "SkyTouch is great because their integrations are easy to add, cost effective, and meet the guests needs. The guest drives everything we choose to have in our hotels and what to integrate with," says Saye.
Continuous technology enhancements are currently trending in the hospitality industry and something that SkyTouch likes to stay ahead of through their growing list of integrations. There is, however, a wide spectrum when it comes to enhancements within hotel technology. There are hotels out there that are completely ran by robots and then there are hotels that are still taking reservations by hand in a book. Saye voices, "We think moving in a more technological way is something to look out for, but we don't want to lose that human interaction either; we still want that hospitality factor. When hotel groups go too far in the tech space, they have a way of alienating their clients and that is not the type of brand we envision." With the enhancements and integrations that SkyTouch has, it values the guest. Whether it is by elevating their hotel experience or by protecting their personal information, superior hospitality and streamlined operations is something that SkyTouch Technology provides for its clients.
- An older and inattentive PMS company
- Lack of integrations that fit staff and customer needs
- Difficult system interface
SkyTouch Hotel OS Solution
- 24/7 Customer support and quick response time
- Growing list of integrations and enhancements
- Intuitive system design
- Successful and cohesive relationship that creates growth
- Integration additions that meet guests needs
- Minimized training time and costs
We look at it as a true partnership, so we are helping each other grow. Having that relationship with SkyTouch is important to both of our success.
Vice President of Franchise Operations, GreenTree Inn & Suites