Being Flexible with your Rate Management – Part 7

BAR leads to success and growing growth concept

It’s time to cozy up to the BAR That’s Best Available Rate, of course, and by focusing a revenue management strategy around Best Available Rate, hoteliers are successfully pushing the average rate charged per room by more accurately leveraging the all-powerful supply vs. demand equation.   However, to fully maximize the opportunity to charge the […]

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Millennials and Modern Mobility

Businessman Working On Sofa In Modern Creative Office

Millennials are set to be the largest active adult generation in 2019, surpassing Baby Boomers, according to the U.S. Census Bureau. So, what does this mean for the hotel industry and its technology and why should we care?   Technologically Savvy Millennial hoteliers have reached the age where they are taking over hotel ownership. Parents are passing […]

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Maximizing Opportunity During Sports Season

New York City, New York, USA  - December 21, 2013: Street view with pedestrians visible outside Madison Square Garden in New York City on December 21, 2013.  This landmark multi-purpose indoor arena, located above Penn Station opened in February 1968.

Fall season is sports season. And it’s not just the national pro leagues that are in full swing. Colleges, high schools, and other leagues, are all playing scheduled events throughout the country, giving hoteliers ample opportunity to set rates that fully match these demand drivers. Sports events are not always commonly considered when hoteliers are […]

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Setting Hotel Rates for a Happy Holiday Season

Entrance door at dawn on a luxury hotel or department store in holiday seasons

Now that we’re deep into the fall travel and conference season, it’s time to start thinking about holiday season. Sure, some parts of the country may feel like summer, but with Halloween decorations popping up everywhere, hoteliers must start thinking about selling rooms at the best possible rate between now and Thanksgiving, Christmas and New […]

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Hotel 201 – Revenue optimization

ThinkstockPhotos-611086620-1400x800

Managing hotel revenue has become an increasingly complex endeavor as individual skills and technology constantly advance. Long gone are the days of setting rates once a year, or even setting rates seasonally. Now, it’s about constantly adjusting rates along with the ebb and flow of demand. Complicating matters, we’re entering a post revenue management world. […]

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Still setting rates manually? Find out how much you could save by kicking it into autopilot

automated rates

The days of continually setting rates manually are over. Both costly and time consuming, setting rates by hand is not only outdated, but prone to human error. Imagine the savings you can create by eliminating all those people hours changing rates up and down across myriad channels. Plus, automatic rate setting helps to ensure you’re […]

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5 Ways the Best Available Rate (BAR) Pricing Strategy Can Help Improve Hotel Revenues

Hotel PMS Automated Rate Management

Before meaningful hospitality software, property owners would rarely reset rates. The common approach of set it and forget was dominant. That meant a guestroom was generally priced the same for an extended period of time, such as the entire season or year, with little consideration given to demand trends. For most of the history of […]

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Why Hotels Should Raise Room Rates in 2015

Why Hotels Should Raise Rates in 2015

Hospitality projections look fantastic for the coming year! With increases in both occupancy and traveler demand, hoteliers will see rate improvements of roughly 4-7 percent! How can hotels leverage this upswing to maximize their sales and profits? SkyTouch Technology shares the following tips: Ramp up Sales! The market is there… sales staff should be encouraged […]

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