Maximizing Opportunity During Sports Season

New York City, New York, USA  - December 21, 2013: Street view with pedestrians visible outside Madison Square Garden in New York City on December 21, 2013.  This landmark multi-purpose indoor arena, located above Penn Station opened in February 1968.

Fall season is sports season. And it’s not just the national pro leagues that are in full swing. Colleges, high schools, and other leagues, are all playing scheduled events throughout the country, giving hoteliers ample opportunity to set rates that fully match these demand drivers. Sports events are not always commonly considered when hoteliers are […]

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Setting Hotel Rates for a Happy Holiday Season

Entrance door at dawn on a luxury hotel or department store in holiday seasons

Now that we’re deep into the fall travel and conference season, it’s time to start thinking about holiday season. Sure, some parts of the country may feel like summer, but with Halloween decorations popping up everywhere, hoteliers must start thinking about selling rooms at the best possible rate between now and Thanksgiving, Christmas and New […]

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Hotel 101: Understanding ADR


Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used in accurately measuring hotel performance. What is ADR? ADR stands for average daily rate. It’s a critical benchmark industry statistic that allows us to understand […]

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Rate Check: How a Small ADR Lift Makes Big Bottom Line Difference 


Since the end of the Great Recession, the U.S. hotel industry has been experiencing unprecedented growth. According to CBRE, 2016 ended with hotels achieving a higher historical occupancy than at any other time in history. And that’s with more hotels than ever before too. You’ve experienced it at your hotels. Those crowded breakfast bars, myriad daily arrivals and departures, all fueled by a seemingly unyielding thirst for travel from […]

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