Hotel 201 – Revenue optimization

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Managing hotel revenue has become an increasingly complex endeavor as individual skills and technology constantly advance. Long gone are the days of setting rates once a year, or even setting rates seasonally. Now, it’s about constantly adjusting rates along with the ebb and flow of demand. Complicating matters, we’re entering a post revenue management world. […]

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Hotel 101: Understanding RevPAR

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Part three of our series exploring the basics of hotel operations brings us to the topic of RevPar. To fully maximize hotel performance, we use several specific terms including RevPAR, ADR and Occupancy; each of which we’ve been discussing over the last few weeks. This week we’re examining RevPAR. What is RevPAR? RevPAR is short […]

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Hotel 101: Understanding ADR

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Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used in accurately measuring hotel performance. What is ADR? ADR stands for average daily rate. It’s a critical benchmark industry statistic that allows us to understand […]

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Hotel 101: Understanding Occupancy

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We’re getting back to basics to help you better understand the critical metrics we use in the hospitality industry necessary to measuring performance. To fully maximize hotel performance, we use several specific terms including RevPAR, ADR and Occupancy; each of which we’ll discuss during the next few weeks. This week we’re discussing occupancy, a seemingly […]

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