Harnessing Your Hotel Data to Drive Profitability

Female concierge welcoming business man at hotel lobby. Receptionist greeting guest at hotel hallway.

There’s an old Latin adage “knowledge is power.” Though the phrase itself dates to early recorded history, it’s still as relevant today as ever. It’s especially true for the modern hotel business. It’s now possible to turn what was once invisible data into actionable insights from which to make smarter, more competitive decisions. In order […]

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That Reservation Could be Costing You

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One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. It’s why we’re seeing major hotel companies such as Hilton create ad campaigns designed to encourage customers to book direct. According to Forbes.com, third-party online travel agencies (OTAs) charge up to 30% in commission fees per reservation. For a room that […]

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